{"id":47695,"date":"2026-10-03T07:51:15","date_gmt":"2026-10-03T05:51:15","guid":{"rendered":"https:\/\/www.blue.works\/?p=47695"},"modified":"2026-10-03T08:06:27","modified_gmt":"2026-10-03T06:06:27","slug":"why-our-brand-is-evolving","status":"publish","type":"post","link":"https:\/\/www.blue.works\/en\/why-our-brand-is-evolving\/","title":{"rendered":"Why our brand is evolving"},"content":{"rendered":"\n

Every now and then it is worth asking whether the way you present yourself still shows who you have become. We asked ourselves that question at blue.works. The answer: Mostly. But not entirely.<\/p>\n\n\n\n

So we renewed our visual identity. Not for the sake of a new logo. But because blue.works has changed, and with us Application Lifecycle Management. The result: A new logo and a new slogan. Both tell where we come from, what has stayed and where we are going.<\/p>\n\n\n\n

ALM was always the core<\/h3>\n\n\n\n

Application Lifecycle Management has been part of blue.works since 2014. What has changed is what it means in practice.<\/p>\n\n\n\n

In the beginning the focus was technical: SAP Basis, monitoring, managed services. We kept business-critical SAP systems stable, available and performant. Our first logo said exactly that \u2013 the O in blue.works was a power button, next to it BUILD and RUN.<\/p>\n\n\n\n

As blue.works grew, so did its capabilities. We joined implementation and transformation projects and covered the whole lifecycle: Requirements, Design, Build, Test, Deploy, Operate, Optimize. These seven disciplines became the seven segments of the O in our previous logo. They stood for more than seven services. They stood for a conviction: ALM only works end-to-end \u2013 from understanding what the business needs to operating and improving the solution.<\/p>\n\n\n\n

\"Blue.works<\/figure>\n\n\n\n

Our credo back then: Ensure the smooth operation of our customers’ business solutions across the entire lifecycle and lay the foundation for extension and innovation. That promise still holds. Our understanding of what it takes has sharpened.<\/p>\n\n\n\n

From lifecycles to transformation<\/h3>\n\n\n\n

The SAP world looks different today. Cloud solutions change continuously. RISE with SAP, Public and Private Cloud, integrated toolchains: They change how organisations introduce and run their applications. And SAP Solution Manager, which accompanied a large part of our own journey, is approaching the end of mainstream maintenance. SAP Cloud ALM takes its place. Not as Solution Manager in the cloud, but as a different approach for landscapes that never stop changing.<\/p>\n\n\n\n

blue.works has evolved as well. Today we work in three fields: Projects & Governance, Products & Engineering, TechOps. Not three separate units, but one interplay. Around 15 people at two locations, more than 60 customers, more than 100 projects.<\/p>\n\n\n\n

This confirmed what we have learned over the years: Whether transformation succeeds depends less on the individual tool than on how well everything fits together. Processes, technology, method, governance, people. That is exactly where the new identity begins.<\/p>\n\n\n\n

The process at the centre<\/h3>\n\n\n\n

The most visible change is the new symbol in front of the name. At its centre: A process arrow. The choice is deliberate.<\/p>\n\n\n\n

\"Blue<\/figure>\n\n\n\n

Requirements, Design, Build, Test, Deploy, Operate and Optimize remain the disciplines of ALM. But we no longer see them as seven steps in a circle. What connects them is the business process. Technology exists to carry the processes with which an organisation creates value. Transformation succeeds when these processes connect strategy and execution \u2013 across projects, applications and teams. That is why the process sits at the centre.<\/p>\n\n\n\n

A process alone, however, does not create transformation. It needs something around it.<\/p>\n\n\n\n

Six corners. Six values. One team<\/h3>\n\n\n\n

Around the arrow lies a hexagon: Simple, stable, modular, scalable. Properties that good systems share. For us, one thing matters most: The six corners. They stand for six values.<\/p>\n\n\n\n

Learning. Responsibility. Agility. Openness. Partnership. Structure.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Not values for the website. Values our colleagues and customers should feel. Learning means staying curious and growing with every challenge. That is the only way we get better. Responsibility means standing behind what you do. For yourself and for each other. Agility means adapting without losing direction. As an attitude, not a method. Openness means honest words, because transparency creates alignment and better decisions. Partnership means eye level and real connections, inside and out. Individuals become a system. Structure means order that creates room: to collaborate, to create, to grow. Not bureaucracy, but clarity.<\/p>\n\n\n\n

The sixth value is no coincidence. What we bring to our customers has to apply to ourselves first.<\/p>\n\n\n\n

These values only hold if a team holds them. Transformation must not depend on one person. Neither must consulting. When blue.works shows up, a team shows up. Our customers do not have to rely on a single consultant knowing everything. We bring the right expertise into the project when it adds the most. And whoever is there at the start stays on. We do not believe in heroes. We believe in complementary expertise, continuity and shared responsibility. Or, as the Blue Book puts it: No bee builds alone. That is what the hexagon stands for.<\/p>\n\n\n\n

Transformation mit System<\/h3>\n\n\n\n

Which brings us to the second change. The previous slogan, Certified Application Lifecycle Management Professionals, described what we can do. The new one describes what we want to achieve with it: Transformation mit System.<\/p>\n\n\n\n

It stays German, even when the conversation is in English. That is intentional. We are a Swiss company with roots in the German-speaking market. The slogan may carry that \u2013 and with it the precision and reliability we associate with where we come from. There is a simpler reason too: We found no English version that says the same thing. System here does not mean the IT system. It means bringing method, governance, processes, technology, communication, responsibility and people together so that transformation becomes manageable and repeatable. No additional tool delivers that. It emerges when an organisation moves all these elements in the same direction.<\/p>\n\n\n\n

What that looks like in practice we have brought together in alm360: A modular approach that connects project, operations and quality, with SAP Cloud ALM setting the pace. The slogan is the attitude. alm360 is the method behind it.<\/p>\n\n\n\n

Why now<\/h3>\n\n\n\n

The timing is no coincidence. About a year separates us from the end of mainstream maintenance for SAP Solution Manager. For many SAP organisations the question is no longer whether their ALM has to change, but how. SAP Cloud ALM is at the centre of that discussion. The right moment to make our own evolution visible as well.<\/p>\n\n\n\n

Not because we are moving away from ALM. On the contrary: We are reaffirming it. From technical operations across the whole lifecycle to the structures for ongoing transformation \u2013 ALM has been the common thread. The new visual language shows where it has led: The business process at the centre, carried by people, expertise, values, governance and technology.<\/p>\n\n\n\n

The expression has changed. What our customers can expect has not: Expertise, quality, continuity, partnership and a team that takes responsibility from start to finish.<\/p>\n\n\n\n

Solution Manager is entering its final year. A good moment to look at the next chapter of ALM in your organisation. If you have not started yet: We are happy to help.<\/p>\n\n\n\n

Transformation mit System.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Every now and then it is worth asking whether the way you present yourself still shows who you have become. We asked ourselves that question at blue.works. The answer: Mostly. But not entirely. So we renewed our visual identity. Not for the sake of a new logo. But because blue.works has changed, and with us […]<\/p>\n","protected":false},"author":1,"featured_media":47694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,65],"tags":[],"class_list":["post-47695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news-en","category-team-blueworks-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t